The biggest complaint about social media is that it’s time-consuming. Any tips to add, TKZers? Do you struggle with social media? Now’s the time to ask for help. And please, for the love of God, don’t add followers to your newsletter list. Are there exceptions? Yes, but it’s less intrusive to send an email. In fact, you should never message a stranger. See what I’m sayin’? The original image on Instagram didn’t garner one negative response.Īutomated private messages are never a good idea. It was either that or stop sharing the group promo. “Your tweet degrades women!”Īre you talking to me? I’m a woman and don’t feel degraded by a dress or skirt. Nonetheless, it triggered massive outrage. The image showed silhouettes of women in dresses. One time, I caused an uprising by sharing a group promotion for novels featuring strong female lead characters. On Twitter, I can’t share my Facebook posts or they might trigger my audience to attack. Some things can be reposted to Instagram, some can’t. I share murder memes, dark humor, and my love of crows, animals, and wildlife. But Instagram doesn’t allow active links in a post, so those same articles crash & burn. On Twitter, my blog articles drive a lot of traffic back to my site. What works on one site, won’t work on another. Save it for the end of the day (don’t use writing time!).Īll sites are not created equal. It takes time to schedule posts in advance. For $15 per month, you can schedule up to 100 posts across several sites. Shortly after I wrote a post about Hootsuite, they changed their plans. Focus your downtime (not writing time!) on one or two sites you enjoy. Lost hundreds of thousands of followers when some of these sites went dark, too. Back when writers were expected to be everywhere, I built a following on Facebook, Twitter, LinkedIn, Pinterest, Instagram, StumbleUpon, Google+, Reddit, Triberr, Alignable, etc. Please and thank you go a long way in life and on social media. If you wouldn’t be nasty or spread hate in person, don’t do it online. If you see something that angers you, keep scrolling. #6: Don’t be nasty, argumentative, or spread hate. What if an Avon lady knocked at your door day after day after day to buy her products, would you be more or less likely to whip out your credit card? Don’t act like the Avon lady. I know you’re excited-we all do-but you are not the first person to write a novel, nor will you be the last. To the writers who struggle with the 80/20 rule, let me rephrase in simpler terms. Every post is a version of “Buy my book!” Sounds easy enough, right? Yet some authors can’t seem to wrap their head around it. For those who don’t know, it means 80% of what you share should be about life, pets, passion (not writing), or goofing around, 20% book news. I think 90/10 works better, but you’re safe with 80/20. We’ve talked about the 80/20 rule before. I’m far too busy writing my next masterpiece to waste time in the kitchen.Ĭome to me when you’re done, and I’ll give you the next task. After all, I’m the almighty author.Ĭan you cook? Great. Oh, btw, I need a few things at the grocery story. Don’t forget to repost the review everywhere books are sold. When you’re done with that, rate and review all my books, but don’t say anything negative. Once you build trust, move on from there. Repost the review on Goodreads, BookBub, Amazon, B&N, Kobo, Apple, etc. We’re told to have a clear call to action in social media marketing, that’s true, but less is more. If you write in a similar genre, you can emulate that author, but add your own special flair. What works for a thriller or noir writer might not translate well to cozy, HEA romance, or sci-fi fans. #4: Don’t copy a famous author’s social media style. If you rush it, your “buy my book” activities will reek of desperation. You cannot hop on social media for five or ten minutes and expect to see instant results.īuilding a community takes time. Folks want to know the real you, not some made up version. Share something that excites you, and your passion will shine through. If you’re not passionate about a subject, don’t try to fake it because it’s trendy. #2: Don’t try to be something you’re not. People will have opinions that don’t align with yours. It is not a soapbox, nor are you the most important person in the room. Social media is about making connections, engaging in conversation. To help you navigate these turbulent waters, I’ve compiled the top 10 mistakes I’ve seen writers make over the years. Whether we like it or not, social media is here to stay, and writers are expected to have an online presence. The trick is knowing where and how you went wrong, so you don’t repeat the mistake and destroy your social media platform. That’s not to say my social media presence is 100% perfect. *cringe* In that time I like to think I’ve learned a thing or two.
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